RIDA Jaipur is a leading female clothing brand from Jaipur. After few years of its inception, appearing in numerous fashion shows and exhibitions around the country, the client decided to rebrand. An intricate gold motif imbibed with delicate floral motifs coupled with a fine typeface, we rebranded Rida Jaipur. The strategy for this client was to position an upmarket contemporary yet rooted with classics brand.

Brand Identity Development

Packaging