Client overview
Known for crafting homes that resonate deeply with families and generations, Akshat Apartments has been Jaipur’s premier real estate developer for over three decades. To present a more contemporary image for their project - Sawai - they collaborated with Nine Degree to launch the project and generate demand for the same.
Having worked with Akshat for over 7 years, Nine Degree had a relationship that the team at Akshat could count on. However, they also knew that the ND team could deliver as can be seen with the results that came in a short period of six months.
When Akshat briefed us on Sawai, a luxury real estate project priced at ₹20–25 crore per unit, we knew Jaipur wasn’t just getting homes, it was getting a new standard of living. Our strategy began with branding rooted in aspiration and quiet confidence; crafted to speak directly to the city’s emerging elite.
We chose a phased marketing approach: high-gloss events, targeted print ads, and digital campaigns aimed at HNIs across India and abroad. Influencer videos and editorial-style visuals gave the brand a modern, luxurious edge. Even platform choices were intentional - no LinkedIn noise, just curated touchpoints on Meta for precision and exclusivity.
What made this project unique wasn’t just the price—it was how we helped justify it. From enhancing the 4BHK layouts with architect-led tweaks to crafting a lead system that prioritized intent over volume, everything worked in sync. In six months, 50% of the inventory was gone—and Jaipur had met its new benchmark for luxury.
UI and UX
Online Persona
