Client overview
Unique Builders is a Rajasthan-based real estate company with a strong presence across multiple cities. Known for residential and commercial developments catering to the mid-income segment, the brand sought innovative ways to stimulate demand during a period of market stagnation. Having worked with them on ongoing marketing efforts, we had the trust and proximity needed to pitch something bold.
When Unique Builders approached us during a brutal real estate slowdown, we knew traditional marketing wouldn’t cut it. We pitched “Teen Din Ka Mauka” as a high-voltage, no-hush discount carnival - positioning it more like an e-commerce sale than a real estate offer. That bold move unlocked buyer attention instantly.
Visually, we leaned into urgency - big, punchy typefaces, bright color blocks, and countdown elements. Paired with catchy radio jingles and event-style hoardings, the graphics made people feel like they were missing out if they didn’t show up. It wasn’t just about selling homes - it became a buzzworthy event in every city.
What made this campaign unique was its honesty. We didn’t disguise the discounts - we celebrated them. That transparency, paired with immersive on-site experiences, flipped buyer sentiment across Rajasthan. ₹60 crore in sales proved it wasn’t just the best idea for the time - it was a playbook-changer for the industry.
