Unique Builders needed a bold, market-moving idea to Offload significant inventory quickly and reignite interest in real estate among skeptical buyers by maintaining their brand credibility while experimenting with price transparency
Conventional marketing efforts had limited impact, failing to generate meaningful leads or conversions.
We proposed a disruptive concept: “Teen Dan Ka Mauka” - a bold, open-discount, limited-time campaign inspired by e-commerce sales frenzies like Flipkart’s Big Billion Days.
Instead of hush-hush negotiations, the campaign proudly proclaimed discounts of ₹300 per sq. ft. up to ₹3 lakhs - across 24 different projects ranging from villas and apartments to commercial spaces.
We turned what could have been seen as a fire sale into an event-based property carnival, infusing urgency and transparency - a rarity in this industry at the time.