It’s a thrilling time to be in Indian real estate. The sector is booming, cities are expanding, and buyer interest is hotter than ever. But here’s the uncomfortable truth-most real estate marketers are still stuck playing catch-up. Print ads, hoardings, cold calls? They’re not dead, but they’re certainly not where the real action is.
Today’s buyers are scrolling, searching, and shortlisting long before they ever visit a site. They're exploring 3D walkthroughs, checking out Google reviews, and binge-watching drone footage of your property on Instagram. If your marketing strategy hasn’t adapted to this digital-first behavior, you’re not just behind - you’re invisible.
So, where do you begin?
1. Know The Buyer (No, Really)
What to do:
Segment your audience based on intent, demographics, and life stage—first-time buyers, investors, NRIs, retirees.
How to implement:
- Use CRM tools or surveys to analyze your existing customer base.
- Build customer personas.
- Tailor your messaging, visuals, and channels accordingly.
Example:
Young IT couples in Bangalore might respond better to Instagram carousel ads with EMI-focused messaging, while NRIs may prefer LinkedIn ads highlighting investment ROI and virtual tours.
2. Be There When They Search – Google Ads
What to do: Target high-intent users with PPC campaigns on Google Search and Display.
How to implement:
- Use Google Ads Keyword Planner to find search terms like “2BHK in Gurgaon under 80L.”
- Run Search campaigns for exact-match keywords.
- Set up geo-targeting to narrow down by city, suburb, or even pin code.
- Use extensions for pricing, amenities, and contact.
Pro tip: Track conversions via Google Tag Manager to measure lead form submissions or phone calls.
3. Social Media = Digital Real Estate
What to do:
Run highly targeted ads on Facebook, Instagram, and LinkedIn.
How to implement:
- Set up Meta Business Manager or LinkedIn Campaign Manager.
- Create custom audiences based on location, age, income level, job title, or behavior.
- Use lead gen ad formats to collect inquiries directly on the platform.
- Test creatives: carousels, short-form video, testimonials.
Don’t forget: Run A/B tests on ad headlines, visuals, and CTAs to improve performance over time.
4. Show, Don’t Just Tell
What to do:
Use rich media to help buyers see the experience—before they visit.
How to implement:
- Hire professionals for walk-through videos, drone shots, and 3D renders.
- Use platforms like Matterport for immersive virtual tours.
- Upload on YouTube, embed in landing pages, and run video ads on social.
Quick win: A 60-second drone video can boost engagement by up to 3X on Instagram Reels.
5. Retargeting: The Silent Persuader
What to do:
Re-engage warm leads who visited your site or clicked your ad but didn’t convert.
How to implement:
- Set up a Facebook Pixel and Google Remarketing Tag on your website.
- Create custom audiences of people who visited specific project pages.
- Serve them reminder ads with urgency (e.g., “Only 5 units left!”).
Smart move: Use dynamic ads that showcase the exact property they viewed.
6. Landing Pages That Work
What to do:
Make sure your landing page doesn’t kill the momentum from your ad.
How to implement:
- Use tools like Webflow or WordPress to build clean, fast-loading pages.
- Highlight project USPs above the fold.
- Add high-quality visuals, a lead form, clickable phone number, and social proof.
- Keep it distraction-free—no multiple CTAs, no menus.
Pro tip: Add a chatbot for instant engagement and lead capture.
At Nine Degree, we’ve helped developers sell 76 units in just 3 months, drive 8000+ inquiries a day, and elevate legacy brands with sharp digital strategy and creative storytelling.
Want a blueprint tailored to your project?
Book your free consultation with us today.
Let’s make your real estate brand unmissable.
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