BRAND TRANSFORMATION & EVENT LAUNCH

Jaipur Printers Case Study

Redefining tradition through modern branding and an innovative event launch for the HP Indigo 20K.

For Jaipur Printers’ seventy-fifth year and the arrival of India’s first HP Indigo 20K installation, we combined a brand refresh with an event designed to demonstrate what the new technology made possible.

Project details

Client

Jaipur Printers

Sector

Manufacturing

Services

Full-Funnel Marketing, Brand Activation

Services

Growth Solutions

The project turned a technical equipment launch into a broader statement about legacy, colour and future capability. A renewed identity, participatory competition and immersive factory experience brought clients, industry professionals and young creatives into the same story.

The core challenge

The launch had to respect a long-established company while creating genuine interest beyond the printing industry. • Modernise the identity without disconnecting it from seventy-five years of trust. • Explain a highly technical press in an engaging, accessible way. • Attract three different audience groups within a short timeline. • Plan and deliver a meaningful factory event in fifteen days.

Solutions

We introduced a bold CMYK-inspired identity and the line Infinite Print Possibilities to connect heritage with new capability. The two-day launch was organised around factory walkthroughs, live demonstrations and the Vibrant Hues competition for artists, photographers and design students. A focused landing page, social campaign and coordinated event system managed entries, registrations and communication. Selected artwork was printed on the HP Indigo 20K and exhibited during the launch, making the technology tangible through creative output.

The system behind the brand

The identity combines strong black typography with a vivid CMYK palette rooted in the language of print. Modular layouts and controlled colour make the system energetic without compromising the authority of an established production company. The framework extends across stationery, presentations, digital communication and future equipment launches.

Jaipur Printers identity system

Jaipur Printers brand application

Visual Architecture

Layered colour, precise grids and large fields of black create a recognisable visual rhythm across print and screen. Event graphics use scale and movement to guide visitors through the factory while showcasing the clarity and colour range of the new press.

Jaipur Printers visual identity

Jaipur Printers brand collateral

Jaipur Printers campaign application

Jaipur Printers communication design

Jaipur Printers project media

Jaipur Printers project detail

Awards

The launch connected Jaipur Printers’ heritage with a visible commitment to innovation. • More than 350 creative competition entries generated participation before the event. • Thirty selected works demonstrated the HP Indigo 20K through a public exhibition. • The factory experience attracted clients, industry professionals and emerging creatives. • The renewed identity was adopted across ongoing brand communication.

Jaipur Printers Case Study project outcome