Client overview
Deeta, formerly known as Khushboo Lakhi, is an award-winning jewelry designer celebrated for her organic, handcrafted designs. Based in Jaipur and later Mumbai, her work is sought after globally, with a prominent client base in New York. Deeta’s jewelry emphasizes modern elegance and sustainability, with designs often featured in high-profile exhibitions
Retail and Professional
Packaging development
When Deeta approached us post-name change, we knew we weren’t just designing a logo—we were stitching together identity and legacy. We created a signature-style brand mark that felt deeply personal and instantly recognizable. It honored her design ethos while gently guiding her audience through the shift from Khushboo to Deeta.
Our design choices leaned into quiet luxury. We used rose-gold foiling, muted pinks, and sleek textures—mirroring her handcrafted pieces. From jewelry boxes to show booths, every touchpoint became a tactile extension of her artistry. It wasn’t about flash; it was about elegance speaking in hushed, confident tones.
What made this rebrand unique was its intimacy. We weren’t introducing a new designer; we were reintroducing a beloved one. By weaving narrative-driven messaging across her brand, we ensured her clientele didn’t feel lost in the change. The transition wasn’t just smooth—it felt inevitable, like the next chapter in a beautiful story.
