Mr. Sunil Jain on 30 Years of Akshat, Launching Sawai & Jaipur’s Real Estate Evolution

What does it take to build trust that lasts three decades? In this full episode of Click to Know More, we sit down with Mr. Sunil Jain, Managing Director of Akshat Apartments, who has quietly shaped the landscape of Jaipur's luxury real estate.

Mr. Sunil Jain on 30 Years of Akshat, Launching Sawai & Jaipur’s Real Estate Evolution

Ashwani Mohan

Founder, CEO

With 20 years of marketing expertise, he has consulted on over 200 real estate projects, driving exceptional results and innovative strategies. He has created some standout promotional campaigns, consistently generating impressive lead figures and transformative growth for his clients. His deep industry knowledge and creative approach make him a sought-after marketing consultant.

Sunil Jain

Managing Director at Akshat Apartments

He has over 28 years of experience in Jaipur's development sector, is the visionary force behind Akshat. His leadership has propelled Akshat to unparalleled heights of excellence, with iconic projects like Akshat Apartments in Bani Park, Akshat Mystique, and Akshat Kanota Estate just to name a few. Committed to unmatched quality and timely delivery, Mr. Jain embodies the belief that real estate is not a commodity but about creating lasting value for society.

Watch this episode and learn:

First impressions can be wrong real value shows up in action, not appearance.
Marketing isn’t just ads and hoardings; it’s about creative ideas that make a space come alive.
Even bold, risky ideas like fully designing a sample villa can pay off when executed well.
Partnerships may break, but the willingness to adapt opens new business paths.
Investing in brand experience often speaks louder than traditional promotions.

Read the full transcript

Read the transcript

The video features an in-depth conversation with Mr. Sunil Jain, Managing Director of Akshat Apartments Private Limited, who shares his extensive journey and insights into the real estate industry, particularly in Jaipur, Rajasthan. Starting from early experiences in manufacturing and factory setup, Sunil transitioned into real estate after a partnership breakup and successfully launched apartment projects, overcoming numerous challenges. His approach emphasizes innovative marketing beyond traditional advertisements, continuous engagement with customers, and maintaining high-quality standards in construction and customer service.

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Mr. Sunil recounts how early projects, such as reviving a restaurant and designing interiors for villas, drove community engagement and sales. He highlights the importance of genuine customer respect in sales, efficient team management, and detailed paperwork for long-term trust and reputation. The conversation also covers the evolution of real estate regulations, the necessity of compliance, and the role of green building practices in sustainable urban development.

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Discussing major projects like “Sawai” and “Kanota State,” Mr. Sunil explains the strategic planning, architectural heritage integration, and market positioning to cater to different segments, from middle-class buyers to high-net-worth individuals. He stresses that “luxury” is relative and is defined by customer expectations rather than absolute price points. The interview also touches upon the importance of humility, adaptability, and continuous learning in business, especially with the involvement of younger generations and women in the industry.

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Mr. Sunil’s leadership style is characterized by hands-on involvement, prioritizing quality, and fostering long-term relationships over aggressive sales targets. He reflects on his role as Chairperson of the Indian Green Building Council (IGBC), advocating for eco-friendly construction practices amid increasing urbanization. The discussion concludes with personal anecdotes and reflections on balancing work-life commitments and the future outlook of real estate in Jaipur and beyond.

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