Plotted projects should be marketed on investment value and approvals, while apartment projects should be marketed on layout and lifestyle. Plotted development is a large share of the Jaipur market, so getting this right matters.
Plot buyers are investment-led. They compare land parcels, approvals and appreciation, involve the whole family and take longer to decide. Aerial video, site films and broker activation work best for them.
Apartment buyers are lifestyle-led. They compare layouts, amenities and ventilation, and research online for weeks before calling. Walkthroughs, renders and local search visibility work best for them.
Running apartment creative on a plotted scheme brings enquiries from people who wanted flats. The reverse brings buyers who wanted land. Both waste the same budget.
Many Jaipur projects also draw outstation buyers from Delhi NCR, so Nine Degree runs campaigns in Delhi, Gurgaon and Noida alongside the local plan. For projects in other markets, see how we approach real estate marketing in Ahmedabad, Surat, Indore, Bhopal, Lucknow, Mumbai, Thane, Navi Mumbai, Pune, Hyderabad and Bengaluru, or explore our real estate marketing services and our work as a marketing partner for real estate developers.