Client overview
CREDIA Rajasthan is a state chapter of the national organization, CREDIA India, which represents real estate developers and builders across the country. Every year, CREDIA Rajasthan hosts a property expo to showcase prominent real estate projects to potential buyers. However, with the COVID-19 pandemic causing disruptions in 2020, the organization faced a major challenge: how to continue its flagship event while adhering to safety protocols.
When the pandemic hit, CREDIA Rajasthan faced a big question: how do you host a property expo when no one can step outside? We knew the answer wasn’t just going digital—it was reimagining real estate marketing entirely. So, we built a virtual expo that felt less like a compromise and more like an upgrade.
PR and Media
Our strategy was bold—because it had to be. We merged sleek digital infrastructure with unconventional promotions like walking billboards and hyper-targeted social media ads. The graphics and UX were clean, intuitive, and conversion-focused. It wasn’t just about looking good—it was about making every click count.
Brand Storytelling & Narratives
Design & Brand Identity
Creative Ad Development
Tradeshow & Exhibition Design
What made this project unique was how we shifted mindsets. Convincing real estate veterans to go virtual wasn’t easy—but the results spoke volumes. With 250+ developers onboard and over 5,000 quality leads in just seven days, we didn’t just run an event—we launched a movement in digital real estate marketing.
Online Persona
Event Planning and Marketing
