Client overview
FS Realty, renowned for its luxury residential projects, sought to expand into the mid-segment affordable housing market with Suvaas. This initiative aligned with the Pradhan Mantri Awas Yojana scheme, aiming to cater to first-time homebuyers. FS Realty envisioned creating affordable homes that met functional needs while inspiring buyer confidence through high-quality design and transparency.
Catalogues and manuals
When FS Realty asked us to help them break into the mid-segment housing market, we knew the answer wasn’t just affordability it was trust.
We built the Suvaas brand on the promise of “Ek Immandar Ghar ki Soch,” anchoring the strategy in emotional connection, transparency, and the everyday aspirations of first-time homebuyers.
Catalogues and manuals
Catalogues and manuals
Catalogues and manuals
Catalogues and manuals
Our approach was unapologetically people-first. From fully furnished, Vastu-friendly layouts to a liveable, walk-through sample flat, every element reflected thoughtful design.
Even our branding - down to salt packets and water bottles - was rooted in household familiarity.
Suvaas wasn’t just a project; it was an idea people could live with and believe in.
UI and UX
Online Persona
UI and UX
Online Persona
What set this project apart was how we marketed like humans, not builders.
Our “Ghar Ka Trial” campaign invited people to test their future home like a car simple, bold, and deeply relatable.
One day, 8,000+ inquiries.
Three months, 76 units sold.
Suvaas didn’t just sell homes - it redefined affordable housing in Jaipur.
