Most real estate ad accounts look healthy on the dashboard. Leads are cheap, and the forms keep filling. Then your sales team starts calling, and half the numbers are switched off, wrong, or looking for a flat on rent.
Nine Degree runs performance marketing for real estate developers across India. We follow every rupee past the form, to the call, the site visit, and the booking, and we move budget towards what actually sells homes.
A hoarding or a newspaper ad builds awareness, but it cannot tell you which buyer it brought in. With performance marketing, you can see which keyword, which ad, and which audience produced each enquiry. That means you can cut what is not working this week, not after the launch is over.
Some people call this performance-based marketing. For a developer, the only performance that really counts is a family standing at your site. So we plan, build, and run the campaigns, connect them to your CRM and sales team, and report on the numbers your sales head cares about.
Real estate Google Ads management built around how buyers actually search: locality, configuration, project name, and budget. Negative keywords keep out rent, PG, jobs, and resale browsers before they cost you money.
Meta ads on Facebook and Instagram, aimed at buyers by location, life stage, and interest, including NRIs and investors. Lead forms ask one or two qualifying questions so casual scrollers filter themselves out.
A 2 BHK searcher and a villa investor should not land on the same homepage. We build fast, mobile-first landing pages for each configuration and locality, with the RERA number, price-on-request, and a clear next step.
YouTube and Demand Gen campaigns that carry walkthroughs, location films, and construction updates. Our 3D visualization and AI video teams make the creative in-house, so ads are not waiting on a vendor.
Remarketing that changes with the buyer's last step. Someone who only saw the location gets the location story. Someone who downloaded the brochure gets floor plans and a site visit invite.
Conversion tracking through GA4 and Google Tag Manager, plus CRM outcomes sent back to Google and Meta. The platforms then optimise for buyers who visit and book, not for whoever fills a form fastest.
Budget goes to searches and audiences that turn into site visits, not to the cheapest clicks.
You see what each visit and each booking costs, campaign by campaign, not just cost per lead.
Spend shifts to the best keyword, ad, or audience while the launch is still live.
Qualifying questions and negative keywords filter out wrong numbers and non-buyers before they reach sales.
Strategy, copy, design and video sit under one roof, so a new angle goes live in days.
Tracking, landing pages and audiences are set before the first rupee is spent, not fixed after.
Ad accounts, pixels and audiences sit in your business name, so nothing is lost if you change agencies.
Leads, visits and bookings sit in the same view, so there is no blame game over lead quality.
Every project starts with one question: what should a site visit cost for this project in this city? Everything after that is built to hit that number.
We go through your current ad accounts, tracking, landing pages, and lead flow, and find where money is leaking.
We agree on a target cost per site visit and cost per booking with you, based on ticket size, inventory, and the city.
Search, Meta, video, and remarketing each get one clear job, with their own ads and landing pages.
Every call, form, and WhatsApp click is tracked from day one, so the first week of data is usable.
Lead quality feedback from your team decides which keywords and audiences get more money and which get cut.
A simple weekly report on spend, qualified leads, site visits, and bookings. No vanity metrics.
Performance Marketing Lead
Performance Marketing Lead
Owns the strategy, the budget split and the target cost per site visit. Your single point of contact, who joins the weekly review with your sales team.
Google Ads & Meta Specialists
Google Ads & Meta Specialists
Build and run Search, Performance Max, YouTube, Demand Gen and Meta campaigns. They check search terms, audiences and placements every week and cut what wastes money.
Creative Team
Creative Team
Copywriters, designers and video editors who make new ad angles, statics and reels in-house, so a fresh test goes live in days, not weeks.
Tracking & Analytics
Tracking & Analytics
Sets up GA4, Google Tag Manager, and call and WhatsApp tracking. They also send CRM outcomes back to Google and Meta, so every report shows what turned into a site visit.
Landing Page & Conversion Team
Landing Page & Conversion Team
Builds a landing page for each configuration and locality, tests headlines and forms, and fixes the steps where buyers drop off before they enquire.
Every keyword is grouped by locality, configuration, budget or project name, and gets its own ad and landing page.
Calls, forms and WhatsApp clicks are tracked from the ad to the site visit to the booking.
CRM stages go back to Google and Meta, so bidding learns from bookings, not from form fills.
New hooks, statics and videos are tested every week, and spend moves to the winners.
Every ad and landing page carries the project's RERA number and avoids claims like guaranteed returns.
We also stay with you after the click. Our ND Lead Engine qualifies and follows up with leads before your sales team calls, so the enquiries your ads bring in do not go cold in a spreadsheet. If you need the wider plan around paid media, our full funnel marketing team covers brand, launch and retention too.
What is performance marketing in real estate?
Performance marketing in real estate is paid advertising judged on measurable results: qualified enquiries, site visits and bookings. It usually runs on Google Ads, Meta (Facebook and Instagram) and YouTube, and every rupee can be traced to the ad and audience that produced each buyer.
What does a real estate PPC agency do?
A real estate PPC agency plans, builds and manages pay-per-click campaigns for property projects. That includes keyword research by locality and configuration, ad copy, landing pages, conversion tracking, remarketing and weekly optimisation, so the developer pays for interested buyers rather than random clicks.
Is Google Ads or Meta Ads better for real estate?
Neither is better on its own. Google Ads catches buyers who are already searching for a locality or configuration, so leads are often more ready. Meta reaches buyers before they search and costs less per lead. Most projects need both, with budget moved to whichever brings cheaper site visits. Our guide to Google Ads for real estate goes deeper.
How do you measure the success of real estate ad campaigns?
The best measure is cost per site visit and cost per booking, not cost per lead. A campaign with cheap leads that never visit is more expensive than one with costlier leads that do. We track the full chain: spend, leads, qualified leads, site visits and bookings.
How do you cut junk leads from real estate ads?
Junk leads drop when targeting, landing pages and forms all filter for real buyers. That means negative keywords for rent, PG and jobs, one or two qualifying questions on the form, separate pages per configuration, and CRM feedback sent back to Google and Meta. Our ND Lead Engine then qualifies leads before sales calls them.
How soon does real estate performance marketing show results?
Search campaigns can bring enquiries within days of going live. Stable, optimised costs usually need a few weeks of data, because Google and Meta learn from which leads turn into visits. Launches work best when tracking and landing pages are ready before the campaign starts.
