Client overview
Agribiotic Industries Limited (ABIL) is an alcohol manufacturing company specializing in regionally made liquor (RML). Formerly referred to as country liquor, RML caters to a broad consumer base in Rajasthan and other regions. ABIL approached us seeking a comprehensive brand revamp to position itself as a premium yet accessible liquor brand.
Colour palatte
ABIL didn’t just need a facelift, they needed a full identity shift. We dug deep into their market, crafting a strategy that preserved affordability while elevating perception.
By positioning them as a premium-yet-accessible liquor brand, we bridged the gap between aspiration and realism, making the rebrand both culturally relevant and commercially viable.
Visiting cards
Company Identity card
The graphics are - Bold, punchy, and cleverly minimalist. We created label designs that not only respected budget limits (every paisa mattered) but packed a visual punch on cluttered shelves.
Naming was another battlefield we took seriously. “Blackjack,” “Royal Rajasthan,” “Captain Red”
these weren’t just names, they were hooks.
Easy to remember, hard to ignore. Each one rooted in familiarity and aspirational undertones, crafted with the consumer's ear in mind.
We blended design flair with street-smart appeal—think brand agency meets liquor shop insight.
