Client overview
Group R is a renowned mining contractor with a strong presence in Africa, known for its partnerships with industry giants like De Beers. Despite its international stature, the company sought to expand into the Indian market, targeting opportunities with major players like Coal India. With a need to position itself as a premium contractor with state-of-the-art equipment and expertise, Group R turned to Nine Degree for strategic branding and marketing solutions.
UI and UX
Online Persona
When Group R approached us, they were a mining powerhouse in Africa but a newcomer in India’s complex landscape.
They needed more than a logo - they needed credibility.
We helped them embrace a structured brand identity, positioning them as a precision-driven, safety-first contractor ready to compete with India's biggest mining players.
The visuals weren’t just aesthetic they were engineered for meaning. We built a logo rooted in mining topography, echoing excavation lines and depth. The website told their global story with sophistication, while LinkedIn became our B2B battlefield.
With ABM campaigns, we didn’t cast wide nets we targeted decision-makers, and it paid off.
What made this project unique was how we wove hard-hat grit with corporate polish. Our messaging struck a balance: powerful enough for boardrooms, authentic enough for minefields. From safety narratives to human-interest stories, we brought Group R’s values to life. Today, they’re not just present in India - they’re respected, remembered, and growing.
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