Client overview
WhiteCloud is a luxury fashion jewellery manufacturer with over 40 years of heritage in the industry. Based in New York, the brand has built a reputation for its intricate craftsmanship and exclusive designs. To further solidify their position in the market, WhiteCloud approached Nine Degree with the goal of elevating their longstanding reputation through a formal brand identity and structured branding elements that reflected the elegance of their offerings.
When WhiteCloud approached us, they didn’t need reinvention—they needed refinement. With over four decades of craftsmanship behind them, our goal was to create a visual identity as timeless as their jewellery. The strategy was simple: distill elegance into design, and let their legacy shine through every detail, from logo to booth.
We chose a custom serif logo that whispered sophistication and paired it with emerald green - a hue steeped in luxury and instantly iconic. Every brand touchpoint, from stationery to packaging, followed suit.
The unboxing experience became a ritual, and their booth presence at major shows Unmissable. Visually, they arrived.
What made this project truly unique was how seamlessly tradition met modern luxury. We didn’t just design—we translated legacy into visuals.
The response?
Clients noticed. Industry insiders remembered.
And WhiteCloud stepped confidently into the spotlight, not just as a jewellery brand, but as a polished, unforgettable presence in the global luxury arena.
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