The Kanoi Group, a family-led enterprise with over a century-long legacy in sectors like tea production, chemicals, and renewable energy, ventured into the real estate sector in 2022. With a vision to bring sustainable luxury living to Jaipur, they sought Nine Degree to create an identity and launch their flagship real estate project while staying true to their values of sustainability and quality.
When the Kanoi Group approached us, their legacy was rooted in tradition - but their ambition was futuristic. We needed to craft a name and identity that captured both. "Prithvy" grounded the brand in sustainability, while "Samsara" elevated it to a lifestyle vision. Together, they became a poetic promise: Earth, reimagined.
We designed identities that whispered luxury, not shouted it. Minimalist yet meaningful, the branding reflected conscious elegance—clean lines, natural tones, timeless typography. From the website to the brochure and the experience center, every touchpoint was designed to feel intentional and immersive. It wasn’t just about selling homes—it was about storytelling.
What made this project truly special was how we translated heritage into aspiration. We weren’t just branding a project - we were launching a movement in Jaipur’s real estate scene.
The results -
Strong market interest, elevated brand perception, and a seamless transition for a century-old group into a bold, new domain.