Project overview
Rooted in Earth, Designed for Tomorrow: Launching Prithvy & Samsara
As a new entrant in the competitive real estate market, the Kanoi Group faced the challenge of building a strong, trustworthy identity for their real estate arm. The project required:
- A distinctive brand name and identity that resonated with their commitment to sustainable growth.
- Strategic positioning to highlight their unique offering of sustainable luxury.
- Effective marketing collaterals to capture the attention of discerning homebuyers in Jaipur.
The overarching challenge was to seamlessly blend the Kanoi Group’s heritage with a modern, forward-thinking vision for real estate.
How Nine Degree addressed it
1. Naming & Conceptualization
- Company Name: Prithvy – Inspired by the word Earth, signifying a home for all and reflecting a vision for sustainable development.
- Project Name: Samsara – Meaning World, representing a world of finest living, holistic luxury, and community-driven development in the heart of Jaipur.
2. Positioning
- Positioned Prithvy as a forward-thinking real estate development company dedicated to sustainable growth and modern living.
- Positioned Samsara as a premium, holistic living experience offering unparalleled amenities, location advantage, and world-class design – truly a “world in itself.”
3. Brand Identity
- Designed clean, modern, and visually captivating brand identities for both Prithvy and Samsara to appeal to a new-age, aspirational audience.
4. Digital Presence
Created a sleek, modern, and user-friendly website that showcased Prithvy’s vision, values, and the uniqueness of Samsara
5. Marketing Collaterals
- Developed branding for the experience center, ensuring it reflected the elegance, sophistication, and aspirational nature of the project.
- Designed a high-quality, visually immersive project brochure that highlighted the features of Samsara, including its luxury lifestyle offerings and prime location.
Impact
- Established Prithvy as a modern, responsible, and sustainable real estate brand, aligned with its parent group’s legacy and values.
- Positioned Samsara as a premium destination for holistic living, attracting significant attention from homebuyers in Jaipur.
- Delivered a seamless, engaging brand experience across all platforms - from digital presence to in-person experience center interactions.
